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about me

I believe marketing can unite and motivate people to act for the greater good,
because people care about supporting something bigger than themselves.

I believe it is all of our responsibility - non-profit, for-profit and government - to look after each other and our planet. I believe in partnerships and in being fiscally and socially responsible.

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I’ve dedicated 20 years of my professional career to these beliefs using marketing, communications and digital campaigns to reach hearts, change minds and inspire action.

 

I’ve engaged a wide range of audiences working with mission-based, non-profit and for-profit organizations to increase their base of supporters, deepen affinity and drive action…all towards a greater good.

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I will put this experience to work for you, your cause or your business.

My Professional Background
  • Nearly twenty (20) years’ experience in marketing, communications, digital strategy, branding, constituent/ volunteer engagement, and online fundraising, with more than fifteen (15) years' experience in non-profit leadership.

  • Extensive experience in project and staff management, including strategy development, tactical execution, and cross-team and partnership collaborations.

  • Led several national, remote teams of professionals.

  • Masters of Education, Harvard Graduate School of Education

  • Bachelors of Science, Journalism and Mass Communication, University of Florida.

  • Green Belt in Innovation Engineering, Eureka! Ranch

  • Fluent in Spanish and English.

My Experience

Marketing & Communications Consultant
Various 

Feb 2018 - present

 

Successes: Provide strategic support and tactical execution to a select and limited number of mission-driven clients; provide senior-level marketing and communications support as needed working alongside permanent staff and other consultants.

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VP of Communications
TNTP (The New Teacher Project)

Jan 2017 - Jan 2018

 

Successes: Led TNTP’s strategic planning process, engaging leadership and staff to define TNTP's vision and strategy for next two years; executed high stakes internal communications projects impacting nearly 400 employees; developed an inspiring campaign around TNTP's 20th anniversary.


 

Senior Director, Marketing & Constituent Engagement
Director, Online Communications
Student Conservation Association (SCA)

July 2011 - Dec 2016

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Successes:  Redesigned website increasing monthly unique visitors by 23%; executed digital cause-marketing campaign that won cause marketing’s highest award, the HALO award; increased online fundraising revenue by more than 20% (compared to industry standard of 11%); developed social media strategy growing engagement by nearly 50%; managed corporate fulfillment marketing and events campaigns leading to increased corporate sponsorship.

 

Director, Constituent & Alumni Engagement
World Learning/ School for International Training

July 2006 - July 2011

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Successes: Doubled email housefile; implemented homepage redesign increasing unique visitors by 49%; led the creation of online communities for nine international programs; implemented first organization-wide online fundraising program; spearheaded regional service-learning conferences bringing together over 200 study abroad professional.


 

Director 
Science Club for Girls

Aug 2003 - April 2006

 

Successes: Expanded program from a school-year to year-long operation; developed new partnerships with two new schools and three community centers; executed first-ever program evaluation showing significant increases in girls' attitudes towards science and themselves.

 

Additional Experience:

  • Research Assistant, Early Childhood Language, Harvard Graduate School of Education

  • Technical Trainer & Disaster Relief Coordinator, Peace Corps El Salvador

  • Environmental Volunteer, Peace Corps El Salvador

  • Environmental Reporter, Dep of Environmental Resource Management, Miami-Dade County

 

© 2018 by Alejandra Pallais. 

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