
about me
I believe marketing can unite and motivate people to act for the greater good,
because people care about supporting something bigger than themselves.

I believe it is all of our responsibility - non-profit, for-profit and government - to look after each other and our planet. I believe in partnerships and in being fiscally and socially responsible.
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I’ve dedicated 20 years of my professional career to these beliefs using marketing, communications and digital campaigns to reach hearts, change minds and inspire action.
I’ve engaged a wide range of audiences working with mission-based, non-profit and for-profit organizations to increase their base of supporters, deepen affinity and drive action…all towards a greater good.
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I will put this experience to work for you, your cause or your business.
My Professional Background
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Nearly twenty (20) years’ experience in marketing, communications, digital strategy, branding, constituent/ volunteer engagement, and online fundraising, with more than fifteen (15) years' experience in non-profit leadership.
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Extensive experience in project and staff management, including strategy development, tactical execution, and cross-team and partnership collaborations.
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Led several national, remote teams of professionals.
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Masters of Education, Harvard Graduate School of Education
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Bachelors of Science, Journalism and Mass Communication, University of Florida.
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Green Belt in Innovation Engineering, Eureka! Ranch
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Fluent in Spanish and English.
My Experience
Marketing & Communications Consultant
Various
Feb 2018 - present
Successes: Provide strategic support and tactical execution to a select and limited number of mission-driven clients; provide senior-level marketing and communications support as needed working alongside permanent staff and other consultants.
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VP of Communications
TNTP (The New Teacher Project)
Jan 2017 - Jan 2018
Successes: Led TNTP’s strategic planning process, engaging leadership and staff to define TNTP's vision and strategy for next two years; executed high stakes internal communications projects impacting nearly 400 employees; developed an inspiring campaign around TNTP's 20th anniversary.
Senior Director, Marketing & Constituent Engagement
Director, Online Communications
Student Conservation Association (SCA)
July 2011 - Dec 2016
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Successes: Redesigned website increasing monthly unique visitors by 23%; executed digital cause-marketing campaign that won cause marketing’s highest award, the HALO award; increased online fundraising revenue by more than 20% (compared to industry standard of 11%); developed social media strategy growing engagement by nearly 50%; managed corporate fulfillment marketing and events campaigns leading to increased corporate sponsorship.
Director, Constituent & Alumni Engagement
World Learning/ School for International Training
July 2006 - July 2011
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Successes: Doubled email housefile; implemented homepage redesign increasing unique visitors by 49%; led the creation of online communities for nine international programs; implemented first organization-wide online fundraising program; spearheaded regional service-learning conferences bringing together over 200 study abroad professional.
Director
Science Club for Girls
Aug 2003 - April 2006
Successes: Expanded program from a school-year to year-long operation; developed new partnerships with two new schools and three community centers; executed first-ever program evaluation showing significant increases in girls' attitudes towards science and themselves.
Additional Experience:
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Research Assistant, Early Childhood Language, Harvard Graduate School of Education
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Technical Trainer & Disaster Relief Coordinator, Peace Corps El Salvador
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Environmental Volunteer, Peace Corps El Salvador
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Environmental Reporter, Dep of Environmental Resource Management, Miami-Dade County