about me

I believe marketing can unite and motivate people to act for the greater good,
because people care about supporting something bigger than themselves.

I believe it is all of our responsibility - non-profit, for-profit and government - to look after each other and our planet. I believe in partnerships and in being fiscally and socially responsible.

I’ve dedicated 20 years of my professional career to these beliefs using marketing, communications and digital campaigns to reach hearts, change minds and inspire action.

 

I’ve engaged a wide range of audiences working with mission-based, non-profit and for-profit organizations to increase their base of supporters, deepen affinity and drive action…all towards a greater good.

I will put this experience to work for you, your cause or your business.

My Professional Background
  • Nearly twenty (20) years’ experience in marketing, communications, digital strategy, branding, constituent/ volunteer engagement, and online fundraising, with more than fifteen (15) years' experience in non-profit leadership.

  • Extensive experience in project and staff management, including strategy development, tactical execution, and cross-team and partnership collaborations.

  • Led several national, remote teams of professionals.

  • Masters of Education, Harvard Graduate School of Education

  • Bachelors of Science, Journalism and Mass Communication, University of Florida.

  • Green Belt in Innovation Engineering, Eureka! Ranch

  • Fluent in Spanish and English.

My Experience

Marketing & Communications Consultant
Various 

Feb 2018 - present

 

Successes: Provide strategic support and tactical execution to a select and limited number of mission-driven clients; provide senior-level marketing and communications support as needed working alongside permanent staff and other consultants.


 

VP of Communications
TNTP (The New Teacher Project)

Jan 2017 - Jan 2018

 

Successes: Led TNTP’s strategic planning process, engaging leadership and staff to define TNTP's vision and strategy for next two years; executed high stakes internal communications projects impacting nearly 400 employees; developed an inspiring campaign around TNTP's 20th anniversary.


 

Senior Director, Marketing & Constituent Engagement
Director, Online Communications
Student Conservation Association (SCA)

July 2011 - Dec 2016

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Successes:  Redesigned website increasing monthly unique visitors by 23%; executed digital cause-marketing campaign that won cause marketing’s highest award, the HALO award; increased online fundraising revenue by more than 20% (compared to industry standard of 11%); developed social media strategy growing engagement by nearly 50%; managed corporate fulfillment marketing and events campaigns leading to increased corporate sponsorship.

 

Director, Constituent & Alumni Engagement
World Learning/ School for International Training

July 2006 - July 2011

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Successes: Doubled email housefile; implemented homepage redesign increasing unique visitors by 49%; led the creation of online communities for nine international programs; implemented first organization-wide online fundraising program; spearheaded regional service-learning conferences bringing together over 200 study abroad professional.


 

Director 
Science Club for Girls

Aug 2003 - April 2006

 

Successes: Expanded program from a school-year to year-long operation; developed new partnerships with two new schools and three community centers; executed first-ever program evaluation showing significant increases in girls' attitudes towards science and themselves.

 

Additional Experience:

  • Research Assistant, Early Childhood Language, Harvard Graduate School of Education

  • Technical Trainer & Disaster Relief Coordinator, Peace Corps El Salvador

  • Environmental Volunteer, Peace Corps El Salvador

  • Environmental Reporter, Dep of Environmental Resource Management, Miami-Dade County

 

© 2018 by Alejandra Pallais. 

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